Film Virals

Cloverfield- The trailer for Cloverfield uses these elements:
http://www.youtube.com/watch?v=ufYF0f-zMgY

• Quick paced camera shots
• Hand held camera (more realistic, helps to put us in the character's shoes)
• Real life elements with the party scene being videoed with shots of all the guests
• Many different shots and scenes were used in the trailer to help to emphasize the element of confusion
• Throughout the trailer there is constant suspence and enigmas
• There is no voice over or music within the trailer, the only sounds in the trailer are digetic to the scenes

Paranormal Activity:
http://www.youtube.com/watch?v=OSSqxrh5kp8

• In the trailer, we see an audiences reaction to the film, this draws us into the 'world' of the film and gets us intrigued as to why they were reacting in the way that they did
• Throughout the trailer we are continously expecting something to happen but not knowing when it will, this is a typical genre feautre of a thriller
• During the film and the trailer, we have a constant uncertainty of what is going to happen next
• The hand held camera effect makes the film more realistic and puts us in the character's shoes, making it feel like we are part of the scene
• The film has three alternative endings with only one being used in the cinematic release

Quarantine:
http://www.youtube.com/watch?v=KoBh5S_aWwk

• The hand held camera effect was used in Quarantine, an American remake of the Spanish film 'Rec'. This makes us feel like we are part of the scene and creates the element of realism for the viewers

Super 8:
http://www.youtube.com/watch?v=vpzUCA5i6zY

• The marketing for the film began in May 2010, however the film's release date isn't until Summer 2011
• Super 8 has been described as 'Cloverfield without the people'
• The trailer and virals for the film has created an enigma surrounding it

The Dark Knight:
http://www.youtube.com/watch?v=8jqq4j52Fb4

• The viral campaign for the film included a fake election poster, 'I Beleive in Harvey Dent' that was put up in the 'real world'. It was part of creating the world of Gotham City within real society

District 9:
http://www.youtube.com/watch?v=DyLUwOcR5pk

• Posters from the world of D9 were created as a campaign and a series of virals followed in support of the film

District 9 along with The Dark Knight, Cloverfield and even Super 8 all use the element of hyper realism, whereby consumption, the actual watching of the film, is no longer the end of the product. Virals are created before and after the film is realised and the 'world of the film' comes to life

Consumption is no longer the end of a product