Sunday, 31 October 2010

Film Trailers
Edge of Dreaming-http://www.youtube.com/watch?v=8Uu9bsNphKc
This is the story of a rational, skeptical woman, a mother and wife, who does not remember her dreams. Except once, when she dreamt her horse was dying. She woke so scared she went outside in the night. She found him dead. The next dream told her she would die herself, when she was 48.
The Edge of Dreaming charts every step of that year. The film explores life and death in the context of a warm and loving family, whose happiness is increasingly threatened as the dream seems to be proving true. From the kids reaction to their horses' death (they taught the dog a new trick - called 'dead dog'), the film mixes humour, science and married life as Amy attempts to understand what is happening to her.
Everyone wrestles with the concept of their own mortality, but few so directly explore and confront the subject. When Amy fell seriously ill, as her dream predicted, she went on a search to change that dream, leading her to eminent neuroscientist Mark Solms, and to new understanding of the complexity of our brains. The final confrontation takes us back into her dream with the help of a shaman, revealing a surprising twist to the tale.

Out of the Ashes- http://www.youtube.com/watch?v=jHiEfG2Ir74&feature=related
The film highlights the rise of the underdogs, with this sporting story containing many elements of realism.
Here is an amiable, good-natured heartwarmer of a documentary, accessible to cricket fans and non-fans alike. Last year, Afghanistan's national cricket team made its plucky if somewhat chaotic attempt to compete in the 2011 World Cup. The movie shows the players travelling to Jersey for the first qualifier – a landscape as remote as the moon – and things get tense when the team suffers a batting collapse on the first day. This movie is a valuable way of deparochialising Afghanistan, showing that it can be understood in ways that have nothing to do with TV news cliches.

Africa United- http://www.youtube.com/watch?v=89HhvMJY7XM
The extraordinary true story of three Rwandan kids who walk 3000 miles to the Soccer World Cup in South Africa. Using a sack load of ingenuity and sass (and a World Cup wall chart for a map), our pint-sized protagonists set off through the endless horizons of Africa in pursuit of an unlikely dream. And as they walk they gather a tribe - a ragamuffin team - of broken and brilliant characters who help them negotiate a way through a series of glorious, dangerous, hilarious and often bizarre situations. Through these kids, we will encounter an Africa few people ever get to see; experience the hard reality of an epic walk through seven countries; as well as the joy, laughter and hope - 'the ubuntu' - that comes from making an incredible journey together.

The Social Network- http://www.youtube.com/watch?v=lB95KLmpLR4
On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success leads to both personal and legal complications.

The Kids Are All Right-http://www.youtube.com/watch?v=bdDSqgZ87fM
Nic and Jules are in a long term, committed, loving but by no means perfect relationship. Nic, a physician, needs to wield what she believes is control, whereas Jules, under that control, is less self-assured. During their relationship, Jules has floundered in her "nine to five" life, sometimes trying to start a business - always unsuccessfully - or being the stay at home mom. She is currently trying to start a landscape design business. They have two teen-aged children, Joni and Laser, Nic who is Joni's biological mother, and Jules who is Laser's biological mother. Although not exact replicas, each offspring does more closely resemble his/her biological mother in temperament. Joni and Laser are also half-siblings, having the same unknown sperm donor father. Joni and Laser go in search of their biological father and bring him into their family life.

Across The Hall (Short Film)-http://vimeo.com/4557849
The trailer for the short film is simple and easy to understand, yet it is still effective. The film hasn't got the 'Hollywood gloss' but more an 'independent film feel'.
A quiet night takes a dangerous turn when Julian (Adrian Grenier) receives a frantic phone call from his best friend, Terry (James Oliver). Terry claims to have followed his unfaithful fiancée, June (Natalie Smyka), to a seedy hotel on the other side of town. To make matters worse, he’s staked out the room across the hall from her, a bottle of whiskey in one hand and a revolver in the other. Julian pleads with his friend to stay put while he rushes to avert disaster. But is Terry truly as desperate as he sounds, or has Julian been playing into his hands all along? A full length feature remake was released in 2009.

Across The Hall (Feature Length Film)-http://www.youtube.com/watch?v=RRdqs-LFmOs
I felt when watching the trailer for the feature length film (different trailer from the short film) that there was too much happening in the trailer and the clips shown were too short. Text plates were needed to make the narrative of the trailer easier to understand.
Julian (Mike Vogel) gets a call from his friend Terry (Danny Pino) who explains to him that he had earlier that day received a call that his fiancée, June (Brittany Murphy), has cancelled her flight. Terry had followed her and discovered that she had checked out a room in a local hotel, after which Terry rents out the room across the hall from June believing she is cheating on him. Terry explains to Julian that, earlier that evening, he had gone to Julian's house, and finding him not home, broke in and stole Julian's gun, and that he is now "about to fuck up." Worried that Terry is about to kill someone, Julian tries to reason with Terry on the phone not to do anything, but after having no success, he tells Terry to stay where he is and wait until he meets him at the hotel in about 20 minutes. During the film, it is revealed that June had canceled her flight because of the more handsome Julian and that they were cheating behind Terry's back. Terry finds this out when he kills June and tries to call Julian, whose cell phone was still in the hotel room that June and Julian cheated in. Terry tricks Julian into helping move June, framing him for killing her while the police storm the hotel.

Saturday, 16 October 2010

Film Virals


Cloverfield- The trailer for Cloverfield uses these elements:
http://www.youtube.com/watch?v=ufYF0f-zMgY

  • Quick paced camera shots
  • Hand held camera (more realistic, helps to put us in the character's shoes)
  • Real life elements with the party scene being videoed with shots of all the guests
  • Many different shots and scenes were used in the trailer to help to emphasize the element of confusion
  • Throughout the trailer there is constant suspence and enigmas
  • There is no voice over or music within the trailer, the only sounds in the trailer are digetic to the scenes

Paranormal Activity:
http://www.youtube.com/watch?v=OSSqxrh5kp8

  • In the trailer, we see an audiences reaction to the film, this draws us into the 'world' of the film and gets us intrigued as to why they were reacting in the way that they did
  • Throughout the trailer we are continously expecting something to happen but not knowing when it will, this is a typical genre feautre of a thriller
  • During the film and the trailer, we have a constant uncertainty of what is going to happen next
  • The hand held camera effect makes the film more realistic and puts us in the character's shoes, making it feel like we are part of the scene
  • The film has three alternative endings with only one being used in the cinematic release

Quarantine:
http://www.youtube.com/watch?v=KoBh5S_aWwk

  • The hand held camera effect was used in Quarantine, an American remake of the Spanish film 'Rec'. This makes us feel like we are part of the scene and creates the element of realism for the viewers

Super 8:
http://www.youtube.com/watch?v=vpzUCA5i6zY

  • The marketing for the film began in May 2010, however the film's release date isn't until Summer 2011
  • Super 8 has been described as 'Cloverfield without the people'
  • The trailer and virals for the film has created an enigma surrounding it
The Dark Knight:
http://www.youtube.com/watch?v=8jqq4j52Fb4

  • The viral campaign for the film included a fake election poster, 'I Beleive in Harvey Dent' that was put up in the 'real world'. It was part of creating the world of Gotham City within real society

District 9:
http://www.youtube.com/watch?v=DyLUwOcR5pk

  • Posters from the world of D9 were created as a campaign and a series of virals followed in support of the film

District 9 along with The Dark Knight, Cloverfield and even Super 8 all use the element of hyper realism, whereby consumption, the actual watching of the film, is no longer the end of the product. Virals are created before and after the film is realised and the 'world of the film' comes to life

Consumption is no longer the end of a product